4.28.2008

wingardium leviosa

i have a sample size packet of moisturizer by juice beauty and here are some of the ingredients:

organic juice solution of *vitis vinifera (white grape) juice, daucus carota sativa (carrot) juice, simmondsia chinensis (jojoba) seed, tocopheryl acetate (vitamin e), butyrospermum parkii (shea butter).

the words in parentheses were included just as i have typed them above. surely market research hasn't proven than using scientific names for plants increases sales, or increases a consumer's willingness to pay more for a product. i would rather read that my lotion is really a fruit smoothie than see this list and try to convince myself that butyrospermum isn't at all what it sounds like.

*now i know where j k rowling gets the names for magical spells

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