I like their approach on personifying the storm drain, but it really did scare the crap out of me the first time I encountered it. The message is pretty simple, and it's fun interacting with the sensor. The Jamaican accent is comical to me. I can imagine the marketing/concept meeting going something like this:
Al: Ok guys, the city of Aurora is using this product to educate the public about the water system. We have a script, but something is missing... go ahead and listen to it.
[everyone listens to dialog A]
Bill: Well, instead of just random blurbs, how about if we make the storm drain the character. That might be cool.
Charlie: Yeah! And give him an accent! An Italian mobster?
Bill: Canadian? Cockney!
Al: Cockney?
Bill: Ay, 'enry 'iggins!
Al: No, no. Come on guys, think. Imagine the most perfect storm drain: cool and mellow, yet concerned about toxic waste. What does this guy sound like?
Charlie: Slappa da bass, man!
So if it doesn't give you a heart attack you might find it entertaining.
2 comments:
I forgot to say on your last entry--congrats on the job! I hope it is still going well. Because it has been my experience that if a job sucks right away, that is a really bad sign.
Can't wait to meet the storm drain mon!
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